Every Seat in Franchising

Required Suppliers From Every Seat: Consistency, Cost and Disclosure

Approved-vendor rules protect a brand and can carry buying power. They can also carry a margin for the franchisor. Item 8 is where each seat finds out which.

Most franchise systems require owners to buy certain products, equipment or services from the franchisor, an affiliate or approved suppliers. It is one of the clearest places where the seats see the same rule differently.

From the franchisor's seat

Consistency is the brand. If every location uses the same products and equipment, customers get the same experience and the franchisor can enforce standards. Volume purchasing across the system can also lower costs, which is one of the genuine advantages of buying into a franchise rather than starting alone.

From the owner's seat

For an owner, required purchasing is a cost they cannot shop. The questions are whether prices are competitive, whether service is good, and whether there is any route to approve an alternative.

From the supplier's seat

An approved supplier gains steady, system-wide volume, sometimes in exchange for payments or concessions to the franchisor. That arrangement is normal in franchising. It just needs to be visible.

What the rules require

Item 8 of the disclosure document covers this in detail. It must list required purchases, say whether the franchisor or an affiliate is an approved or the only approved supplier, explain how alternative suppliers are approved or revoked, and disclose whether the franchisor will or may "derive revenue or other material consideration from required purchases or leases by franchisees," with the amounts and the share of its revenue they represent (16 CFR 436.5).

Where the seats disagree

The disagreement is about where the savings go. When system buying power lowers the owner's price, everyone wins. When it produces a payment to the franchisor that the owner's price quietly includes, the owner may be paying for the brand twice. Item 8 lets a buyer see which before signing.

Approving an alternative

Many systems allow owners to propose an alternative supplier, subject to approval. Item 8 must explain how that works, including any criteria, fees and timelines, and how approvals can be revoked (16 CFR 436.5). A process that exists on paper but rarely approves anyone is different from one owners actually use. Owners can say which it is.

Technology as a required purchase

Required purchases increasingly include software: point of sale, scheduling, customer management. Item 11 must describe computer systems and their costs. For an owner, technology fees are a recurring cost like a royalty, and they tend to grow. For a franchisor, a single platform gives it data across the system. Both views are reasonable; the cost just needs to be in the buyer's model from day one.

Cooperatives

Some systems have purchasing cooperatives run by or with owners, which Item 8 must also disclose. Where they exist, they are one of the clearest signs that buying power is meant to reach the owners.

The question to ask

Ask owners whether required suppliers save them money or cost them money compared with what they could buy alone. Where the answer is "save," the rule holds up from every seat in franchising.

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