In Entrepreneur

On franchising, for people about to make a big decision.

Rob has written 12 articles for Entrepreneur. Each one is summarized here in a few paragraphs, with the points worth keeping and a link to read the whole thing at Entrepreneur.Rob has written 12 articles for Entrepreneur.

Rob’s Entrepreneur Profile All Writing

Book Rob to speak His new book

Entrepreneur · January 30, 2026New to Franchising? Here’s Your Guide to the Must-Know Industry Acronyms.Rob Lancit’s Entrepreneur guide to franchise acronyms: FDD, LOI, FSO, MUFO, AUV, ROFR and the rest, grouped by where a buyer meets them.
Entrepreneur · October 15, 2025Franchise Success Isn’t Automatic: It’s Earned. Here’s How to Do It Right.Rob Lancit in Entrepreneur on the myth that a franchise runs itself, what semi-absentee ownership really takes, and why results track effort.
Entrepreneur · September 29, 2025How to Read a Franchise Disclosure DocumentRob Lancit walks through the 23 Items of a Franchise Disclosure Document in Entrepreneur, with the most time on fees, support and Item 19.
Entrepreneur · August 18, 2025How to Unlock the Potential of Multi-Unit Franchise OwnershipRob Lancit in Entrepreneur on when a single-unit franchisee is ready for a second location: the books, the labor, local demand and validation.
Entrepreneur · May 12, 2025Want Better Franchise Candidates? Start by Chasing Fewer LeadsRob Lancit argues in Entrepreneur that franchisors chasing lead volume waste money and weaken the brand, and shows how to qualify harder.
Entrepreneur · March 12, 2025How You Can Develop Standout Franchisees in Your NetworkRob Lancit in Entrepreneur on how franchisors spot, develop, reward and keep their best franchisees, with specific incentives for each stage.
Entrepreneur · January 6, 2025What’s Ahead for Franchising in 2025? Here are the Key Trends to Watch.Rob Lancit reviews franchise development in 2024 for Entrepreneur and names three trends for 2025: VR discovery, AI support and micro-franchises.
Entrepreneur · October 18, 20243 Ways AI is Improving Franchise Development and Workflow ProcessesRob Lancit in Entrepreneur on where AI is used in franchising: market analysis, personalized candidate strategy and lead generation.
Entrepreneur · August 16, 2024You Won’t Have a Strong Sales Pitch Until You Follow These 6 Pitch StrategiesRob Lancit’s Entrepreneur checklist for a sales pitch: five faults to audit for, five ways to retool, and six strategies before relaunch.
Entrepreneur · July 31, 2024How to Invigorate Growth and Balance Control in Your Business With This Franchising ModelRob Lancit explains the master franchise model in Entrepreneur: where it fits, who can do the job, what the role covers and where it fails.
Entrepreneur · June 25, 20245 Actionable Strategies to Improve Your Brand ReputationRob Lancit gives franchisors five ways to build brand reputation in Entrepreneur: service, online presence, CSR, messaging and recognition.
Entrepreneur · May 16, 20246 Things to Know When Building an Authentic Green BrandRob Lancit’s first Entrepreneur article: six points on building a green brand that holds up, from ESG review to avoiding greenwashing.

Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit

The book

He gives advice for a living. The book is about the advice he did not take.

144 pages of true stories, each ending with the lesson it cost.

Buy the Book

Paperback $19.95 · eBook $9.99 Publisher list prices. BookBaby and Amazon.

Get told when signed copies open