You Won’t Have a Strong Sales Pitch Until You Follow These 6 Pitch Strategies

In short

Rob Lancit begins with the old line that buyers are buying the seller as much as the product, and builds a three-part method on it: audit the pitch, retool it, then relaunch it.

The audit looks for five faults. No personalization, so the pitch speaks to nobody in particular. No empathy for the buyer’s pain points. Inauthentic wording, and he says a pitch handed to ChatGPT comes out scripted, generic and insincere. No stated differentiators. No engagement, where the seller is so absorbed in the message that the audience is left out.

To retool, he recommends sending the pitch to a friend or colleague for a fully honest assessment, reviewing current market demand, studying competitors’ sales efforts, improving the visual side with images and video, and running several versions at once to see which gets through.

The six strategies are a checklist for the relaunch: open with a hook such as a question or data point in the first sentences, know the audience and what moves them, tell a story through a case study or testimonial, sell benefits instead of features, support every fact and statistic to build credibility, and ask for the order with a specific next step.

Summary by the editors of this site. The original is Rob’s own writing; read the original at the source.