Topic

Lead Generation

6 pieces by or with Rob on lead generation. Each opens a short summary with a link to the original.6 pieces by or with Rob on lead generation.

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Newsletter edition · LinkedIn · February 18, 2026Franchising, Fatherhood & Other Bad Decisions: February 2026Rob Lancit’s February 2026 newsletter: why speed is not a strategy, what a healthy franchise pipeline looks like, and smaller markets.
Roundtable · LFG Podcast (Franchise Assembly) · July 28, 2025E32: The Franchise Development Professionals Fireside ChatRob Lancit joins a Franchise Assembly roundtable of franchise development leaders on lead quality, candidate red flags and peer support.
Article · Entrepreneur · May 12, 2025Want Better Franchise Candidates? Start by Chasing Fewer LeadsRob Lancit argues in Entrepreneur that franchisors chasing lead volume waste money and weaken the brand, and shows how to qualify harder.
Article · Entrepreneur · January 6, 2025What’s Ahead for Franchising in 2025? Here are the Key Trends to Watch.Rob Lancit reviews franchise development in 2024 for Entrepreneur and names three trends for 2025: VR discovery, AI support and micro-franchises.
Article · Entrepreneur · October 18, 20243 Ways AI is Improving Franchise Development and Workflow ProcessesRob Lancit in Entrepreneur on where AI is used in franchising: market analysis, personalized candidate strategy and lead generation.
Article · Entrepreneur · August 16, 2024You Won’t Have a Strong Sales Pitch Until You Follow These 6 Pitch StrategiesRob Lancit’s Entrepreneur checklist for a sales pitch: five faults to audit for, five ways to retool, and six strategies before relaunch.