How To Get The Most Value From Professional And Trade Memberships

In short

Rob Lancit writes for the capable executive who has never joined a professional or trade association. He cites the American Society of Association Executives for the scale: in 2013 the IRS recognized more than 60,000 trade and professional associations.

He treats membership as a four-stage process. First, find the right group. Search online, ask colleagues, and compare local, regional, national and global options before choosing. He says an international organization focused on franchising is the right fit for his own career, for its events, advocacy and education. Second, do a cost-benefit analysis. Dues can be prohibitive, some employers will sponsor a membership, and current members can tell you whether the resources are worth it. He asks readers to be honest about whether they will use what is offered.

Third, take part. He acknowledges that this is hard for introverts and says the rooms tend to be welcoming because members have much in common. Luncheons, happy hours, webinars, trade shows and conventions all build visibility. Fourth, move up when the time is right. Committee work, volunteering and a reputation for reliability come before a leadership role, which he calls a strategic step that can shape industry standards. For small business owners and the self-employed he points to chambers of commerce, Rotary Clubs and Toastmasters International.

Summary by the editors of this site. The original is Rob’s own writing; read the original at the source.