Newsletter edition · LinkedIn · November 19, 2025

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A reader who wants the starting point of the newsletter and the first appearance of the book’s title phrase.

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In short

The first edition sets the premise. Rob Lancit says that watching a kid walk into an avoidable disaster feels a lot like franchising, and that he has made the mistakes he plans to warn readers about.

He reports on three franchise events in Tampa in one trip. At The National Franchise Show he worked the Stratus Building Solutions booth, and says nothing replaces face-to-face conversations with people at some stage of trying to build a business. At the first Franchise Marketing Live his main conclusion was that AI is not replacing franchise development. It is taking over busywork so developers can spend time on real conversations. At the Hello Mastermind event he rejoined a peer group he credits with helping him through personal and professional challenges. He singles out Liane Caruso for the work she puts into making people at these events feel welcome.

A section headed On the Road to 100 notes that he is on the cover of the November issue of Franchising Magazine USA, and that Stratus has 93 master franchise territories with a goal of 100.

The closing section, Unsolicited Dad Advice, contains the sentence that later became the title of his book: take my advice, I’m not using it. The advice for the month is not to confuse motion with progress. If a to-do list grows faster than results, he says to stop and ask whether you are moving toward something or only moving.

“There’s a big difference between being busy and being effective.”
Rob Lancit, LinkedIn, November 19, 2025

The original

Where this comes from.

Format
Newsletter edition
Published in
LinkedIn
Date
November 19, 2025
With
Liane Caruso
Best for
A reader who wants the starting point of the newsletter and the first appearance of the book’s title phrase.
Topics
Franchise DevelopmentTechnology and AIFatherhoodCommunity

Read it on LinkedIn

Cover of Take My Advice, I'm Not Using It: My Life Lessons and the Mistakes I've Made, by Rob Lancit

The book

The business writing is one record. The book is the other.

Take My Advice, I’m Not Using It: true stories about family, fatherhood, money and regret, each ending with the lesson it cost.

Paperback $19.95 · eBook $9.99 Publisher list prices. BookBaby and Amazon.

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Rob Lancit · SpeakerBook Rob to Speak